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Tools of the Trade

What’s a Tribe?

Published April 29, 2010 by Val Haderlie

Entrepreneurs are dead in the water unless they have people buying their products or services.  And unless people know that you are in business and what you have that will solve their problems, they simply aren’t your customers.  When you have a brick-and-mortar business, you may advertise with signage, newspaper flyers, radio or TV ads, but when you have an internet-based or network marketing business, getting the word out and establishing yourself as a reliable provider of solutions (products or services) is a completely different project. 

One of the greatest assets an entrepreneur can have is a content syndication alliance, more often called a “tribe.”  In such an alliance, you have the opportunity to promote the products and services of others as they promote you.  This is particularly important in today’s market environment because of the change in what potential customers require.  What I mean is that we are no longer in the “Information Age” – in fact, people around the world are drowning in information.  We are tired of being sold something.  Continue Reading

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Is Yours A Consciousness of Prosperity?

Published February 23, 2010 by Val Haderlie

There are many people who do not see abundance in their lives.  Believe it or not, these are people who have houses to go home to, beds to sleep in, food to fill their bellies, and enough clothes to keep them warm.  How can they NOT acknowledge their abundance?

Until a few years ago, I had not heard of “poverty consciousness.”  I learned that the term describes a perspective of lack and limitation. For poverty conscious people, you could give them lemons with plenty of sugar and they still wouldn’t make lemonade. From the way they look at things, their glass is always at least half-empty.  Haunted by too little money, too little security, too little of what someone else has, they expect the worst to happen every time.  Their talk is most often negative; their feelings are generally envious; their actions are stingy; their lives are diminished by their focus on what they DON’T have. Continue Reading

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