Entrepreneurs are dead in the water unless they have people buying their products or services. And unless people know that you are in business and what you have that will solve their problems, they simply aren’t your customers. When you have a brick-and-mortar business, you may advertise with signage, newspaper flyers, radio or TV ads, but when you have an internet-based or network marketing business, getting the word out and establishing yourself as a reliable provider of solutions (products or services) is a completely different project.
One of the greatest assets an entrepreneur can have is a content syndication alliance, more often called a “tribe.” In such an alliance, you have the opportunity to promote the products and services of others as they promote you. This is particularly important in today’s market environment because of the change in what potential customers require. What I mean is that we are no longer in the “Information Age” – in fact, people around the world are drowning in information. We are tired of being sold something. Continue Reading 
